BREAD & BOXERS

COMPANY

Bread & Boxers started as an extension of the mini bar, a life saver for light travelers, or if you will, room service at its best. Our first collection of underwear favorites, including boxer briefs, panties and socks, were at first only available in hotel rooms. But soon hotel guests came back with inquires on where to buy their new favorite underwear a bit closer to home. Since 2011, an extended collection of everyday basics can be found in selected stores throughout Europe, USA and Asia. Since 2017 MIRTO Group is the exclusive distributor of the brand in Spain, Portugal and Andorra.

PHILOSOPHY

We want simpler, better alternatives for everyday basics. Being serious about the everyday routine, we think getting great underwear should be as simple as picking up the morning bread. We truly believe that the things we wear every day matter more than the things we wear only once in a while.

DESIGN

Bread & Boxers is created with simplicity, comfort and functionality in mind. All our pieces are designed in Sweden and crafted from the best cotton fabrics for a soft touch and a great fit. We aim to be experts on basics and don’t do seasonal collections. Instead we put all of our time on developing and improving the products we all need. We avoid trends and don’t do bright colors. Our products are unembellished; perfect for those who prefer to leave logos out of their look. We like to keep a low profile and let other do the noise. We create your everyday favorites.

PACKAGING

Embracing the simplicity of everyday life our packaging is inspired by the essentials we stock up on in the grocery store. Simple as that.

PARTNERSHIPS

Hailed by Vanity Fair as one of the top 5 best-dressed men, Henrik Lundqvist, dynamic goalie for the New York Rangers, embraces Bread & Boxers aesthetic of classic, clean lines and Swedish styling. Lundqvist collaborates with owners Alexander Palmgren and Henrik Lindahl on a seasonal basis to create capsule collections and special editions. He also appear as the face of the brand in visual imagery and on selected packaging for the series of “Lundqvist’s Favorites.”

“The line is beautiful and comfortable – essential, really – which is what attracted me to Bread & Boxers. I wore the products and loved them. It’s that simple.” Henrik Lundqvist

CONTACT

You can buy B&B products in our shop online, in selected multi brand stores and personalized corners in department stores. If you are interested in sales or distribution within Spain, Portugal and Andorra, please contact breadandboxers@mirto.com